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STUBrand

Support for communicating the STU brand thoughtfully, consistently, and with pride.

A green illustration of George Martin Hall



For more than 115 years, St. Thomas University has offered students from across New Brunswick Canada, and the world the opportunity to pursue their passions, meet their potential, foster lifelong connections, and discover a path to making a difference in their careers and communities.

For more information on STU's brand or for support with communication, marketing, or branding, please contact communicatons@stu.ca 

a green background with the STU wordmark logo in gold and white

STU Word Mark

The STU word mark celebrates the acronym that is popularly used by students, staff, alumni, and the community.

The word mark uses connecting letterforms to represent STU's close knit community, while the curved shape of the 'T' is similar to the shape of an umbrella, emphasizing STU's supportive and inclusive environment.

Examples of use:

  • Marketing, recruitment, and promotional materials
  • Social media and other digital spaces
  • Merch, SWAG, etc.
an image of the STU crest logo with a light green square around it

STU Crest

The crest has historical significance to St. Thomas University, with many versions and iterations being created over the years.

The St. Thomas University crest is used primarily for ceremonial purposes and as a secondary logo. The current crest logo was created to be functional for contemporary applications, while retaining the established heraldic symbols.

Examples of use:

  • Ceremonial purposes and diplomas
  • Secondary graphic along with the primary logo
  • Internal and community facing material
Photo of STU campus from the sky

Brand Guidelines

The Brand Guidelines provide a foundation from which we build our brand identity. The visuals, our values, and the tone of voice are all part of how STU communicates to new audiences and community members alike.

The goal of Brand Guidelines and strategy is to present a framework for the visual identity. This document is vital for producing a well established and cohesive brand that is authentic to STU.

Brand Colours 

STU is well known for our green and gold colours. They are our strongest visual identifiers. It is important to be consistent in the way the colours are represented and applied to various applications and materials.

Our Primary Colours

St. Thomas University uses a primary palette of four core Pantone colours which form the foundation of our visual system and should be the dominant tones across all brand applications.

STU green swatch STU gold swatch lighter green STU swatch Lighter gold STU swatch
PMS 7484 C
CMYK 92, 8, 75, 58
RGB 0, 87, 63
HEX #00573F		 PMS 4018 C
CMYK 9, 19, 76, 7
RGB 209, 178, 73
HEX #D1B249		 PMS 2264 C
CMYK 56, 9, 68, 17
RGB 107, 149, 96
HEX #6B9560 		 PMS 2001 C
CMYK 0, 2, 44, 0
RGB 248, 229, 154
HEX #F8E59A

Our Secondary Colours

The secondary palette expands the flexibility of the visual system, introducing three supporting colours: bright green and bright yellow, as well as dark blue which can additionally be used for text.

darker green STU swatch Lime green STU swatch Lemon gold swatch
PMS 2217 C
CMYK 96, 26, 35, 76
RGB 0, 58, 64
HEX #003A40		 PMS 359 C
CMYK 38, 0, 58, 0
RGB 161, 216, 132
HEX #A1D884

PMS 100 C
CMYK 1, 0, 70, 0
RGB 246, 235, 97
HEX #F6EB61

Typography

Typography plays a key role in expressing the personality of St. Thomas University. Consistent use of our typefaces helps ensure clarity, legibility, and a unified voice across all communications.


Primary Typefaces


Serif: Martina Plantijn

An image of the font called Martina Plantijn



Sans serif: Founders Grotesk

An image of the font called founders grotesk


These typefaces require purchased licenses for use. Please contact the STU Communications to find out if your project requires the use of these typefaces.


Secondary Typefaces 

The primary typefaces require purchased licenses for use and will not always be available or necessary depending on the project. In instances where the primary typefaces are unavailable or not recommended, the typefaces below are acceptable to use and available from Google Fonts.


Serif: Libre Baskerville 

Sans serif: DM Sans


Outlook Options

Serif: Georgia, Garamond

Sans serif: Arial / Segoe UI / Calibri

 

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