This course introduces students to the history and evolution of the communications profession, with particular emphasis on communications in the public policy sphere, from the pioneers who sold ideas on behalf of their clients, to the modern world of two-way communications with the public through the internet and social media tools. The course will explore how this evolution is changing the way governments, politicians, non-governmental organizations, citizens groups and corporations interact with the public.
Intro. to Communications COPP1013B
Gillies, James
WEB,
ONLINE
-
This course introduces students to the history and evolution of the communications profession, with particular emphasis on communications in the public policy sphere, from the pioneers who sold ideas on behalf of their clients, to the modern world of two-way communications with the public through the internet and social media tools. The course will explore how this evolution is changing the way governments, politicians, non-governmental organizations, citizens groups and corporations interact with the public.
Fundamentals of Writing COPP2013A
Muise, John
M W
GMH,
301
02:30PM-03:50PM
Communicating public policy requires clear and effective writing at every stage in the process. This is a foundational writing course that will help students learn to express themselves in clear, compelling language. Prerequisites: COPP 1013, COPP 1023.
Policy Making in the Info Age COPP2023A
Wisniewski, Angela
T TH
MMH,
308
11:30AM-12:50PM
This course will explore how social media and internet tools are transforming the world of communications and public policy. The course will explore cases around the world where social media and the access to information on the internet is influencing public policy and the political process. Prerequisite: COPP 2013.
Business Commun. and Marketing COPP3043A
MacLean, Heather-Anne
M
MMH,
203
06:30PM-09:20PM
This course explores the role of communications in business settings, including professional writing, the power of narrative, the influence of social media, and the connection between communications and marketing.
Topic: Comm & Taylor Swift COPP3063A
Gillies, James
TH
MMH,
203
02:30PM-05:20PM
This course explores the phenomenon of Taylor Swift as a brilliant communicator in the entertainment and music world. It traces Swift's progression as a voice of two generations, Millennials and Generation Z, through an evolving media landscape, with particular attention paid to how Swift uses social media technologies to reach, support, affirm and reinforce her fanbase and audience. This course aims to utilize communications theories to reconsider our understandings of effective public communicators.
Senior Seminar: Case Studies COPP4006A1
Gillies, James
T
MMH,
203
02:30PM-05:20PM
The capstone case study course will require students to survey scholarly literature on communications and public policy analysis (regarding policy development, design and implementation) and apply this research as they write two case studies that allows them to synthesize the issues encountered with their studies in Communications and Public Policy. Prerequisites: COPP 3013, COPP 3023, COPP 3033.
Internship COPP4016A1
Dickson, Donald
T
MMH,
307
06:30PM-09:20PM
Students will complete two supervised professional unpaid internships in a professional communications agency, non-profit organization, or government office and will complete a detailed exit report. Where possible, students will have the opportunity to pursue internships that require them to work in French or in a bilingual office. Prerequisites: COPP 3013, COPP 3023, COPP 3033.
Winter Semester 2023
Course
Instr
Days
Location
Time
Intro. to Policy Studies COPP1023A
Wisniewski, Angela
W F
MMH,
308
09:00AM-10:20AM
This course introduces students to the policy making process, how policies are researched, drafted, legislated, and communicated. The course will also explore how non-governmental organizations, citizens groups and corporations influence public policy.
Intro. to Policy Studies COPP1023B
Wisniewski, Angela
T TH
MMH,
308
10:00AM-11:20AM
This course introduces students to the policy making process, how policies are researched, drafted, legislated, and communicated. The course will also explore how non-governmental organizations, citizens groups and corporations influence public policy.
Fundamentals of Writing COPP2013B
Tunney, Mark
T TH
MMH,
308
11:30AM-12:50PM
Communicating public policy requires clear and effective writing at every stage in the process. This is a foundational writing course that will help students learn to express themselves in clear, compelling language. Prerequisites: COPP 1013, COPP 1023.
Research Methods COPP2033A
MacLean, Heather-Anne
M
MMH,
308
06:30PM-09:20PM
This course will introduce students to the methods for gathering and analyzing data through interviews, surveys, focus groups, content analysis, and polls and how this information can be applied to public policy initiatives and planning an accompanying communications strategy. Prerequisite: COPP 2013.
Public Policy and the Media COPP3033A
McHardie, Daniel
M W
MMH,
203
04:00PM-05:20PM
This course will explore how public policies are reported in various forms of media and how communications planning can influence the success or failure of these initiatives. The course will examine communications planning and media relations strategies such as proactive and reactive methods of representing an organization in the media. Prerequisites: COPP 2013, COPP 2023, COPP 2033.
Social Media COPP3053A
Parker, Olivia
TH
MMH,
308
06:30PM-09:20PM
Social media within the communications environment is becoming the most important way organizations communicate with their publics. In this course we will consider social media platforms, theories of media communications, critical understandings of social media including ethics, as well as practical application of analytics and measurement of social media including search engine optimization, Google Analytics and social media management. This course provides a review of current and emerging digital media, with particular emphasis on social media and its impact on a variety of industry sectors such as marketing and advertising, government and public policy.
Senior Seminar: Case Studies COPP4006A2
Wisniewski, Angela
T
MMH,
106
02:30PM-05:20PM
The capstone case study course will require students to survey scholarly literature on communications and public policy analysis (regarding policy development, design and implementation) and apply this research as they write two case studies that allows them to synthesize the issues encountered with their studies in Communications and Public Policy. Prerequisites: COPP 3013, COPP 3023, COPP 3033.
Internship COPP4016A2
Dickson, Donald
T
MMH,
307
06:30PM-09:20PM
Students will complete two supervised professional unpaid internships in a professional communications agency, non-profit organization, or government office and will complete a detailed exit report. Where possible, students will have the opportunity to pursue internships that require them to work in French or in a bilingual office. Prerequisites: COPP 3013, COPP 3023, COPP 3033.