Please join the Research Office in celebrating the launch of Dr. Catherine Gidney's latest book Captive Audience: How Corporations Invaded Our Schools, Friday, April 5 at 2:30 pm in the Brian Mulroney Hall Rotunda. 

Commercialism has existed in our schools for over a century, but the corporate invasion of our schools reached unprecedented heights in the1990s and 2000s. Meanwhile, studies on the impact of advertising and consumer culture on children are clear: the effects are harmful both to the individual child and the broader culture. Captive Audience explores this compelling history of branding the classroom in Canada.